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The name probably originated before the Migration Period and was taken over by the Slavs who had lived there since the 8th century. Gara originally referred to the section of the Elster valley in which the city is located today. In 1882, Oscar Tietz founded the shop with the money from his rich uncle Hermann Tietz, which over the years would develop into one of the most successful department store chains - Hertie.

Unlike traditional media like books or films, exclusive video content is very valuable - and not on social media. GERA, Bad Köstritz Film-, Medien-, Videoproduktion is your partner for a wide range of video production options. Recordings with several cameras of concerts, events, musicals, readings, talk rounds, TV reports, company portraits, image films and much more. The equipment used is up to date. Recording is at least in 4K / UHD. If there is sufficient lead time before publication (e.g. on YouTube), it can also be produced in 8K.