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This name probably came into being before the Migration Period and was adopted by the Slavs who had lived there since the 8th century. The textile industry had gained importance in Gera since the 15th century. Gara originally referred to the section of the Elster valley in which the city is located today.

Unlike traditional media like books or films, exclusive video content is very valuable - and not on social media. GERA, Bad Köstritz Film-, Medien-, Videoproduktion offers you a wide range of video production options. Multi-camera recordings of events, concerts, musicals, talk shows, readings, TV reports, company portraits, image films and much more. The equipment used is state-of-the-art. The video recording is always in 4K / UHD. If there is enough time until the (online) publication, nothing stands in the way of producing in 8K.