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The importance of the city continued to increase under the sovereign Heinrich Posthumus Reuss. It is assumed that the name Gera originated before the Migration Period. Slavs had lived there since the 8th century and had retained the name. Köstritz was first mentioned as Kostricz, a Slavic settlement, on a deed of attachment in 1364. The commercial serving of beer from the Princely Reuss brewery in the lower tavern (today: Goldener Löwe) has been permitted since 1543. This name probably came into being before the Migration Period and was adopted by the Slavs who had lived there since the 8th century.

Exclusive video content is extremely important in contrast to traditional media such as books or films - and this is not the case on social media. GERA, Bad Köstritz Film-, Medien-, Videoproduktion is able to offer you a wide range of video production possibilities. Recordings with several cameras of events, concerts, musicals, talk rounds, readings, TV reports, company portraits, image films and much more. The equipment used is state-of-the-art. Recording is always in 4K / UHD. If the lead time to publication allows, it can also be produced in 8K.